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HULKAMANIA
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Immediately after the title win, commentator Gorilla Monsoon proclaimed: "Hulkamania is here!". Hogan frequently referred to his fans as "Hulkamaniacs" in his interviews and introduced his three "demandments": training, saying prayers, and eating vitamins. Eventually, a fourth demandment (believing in oneself) was added during his feud with Earthquake in 1990. Hogan's ring gear developed a characteristic yellow-and-red color scheme; his ring entrances involved him ritualistically ripping his shirt off his body, flexing, and listening for audience cheers in an exaggerated manner. The majority of Hogan's matches during this time involved him wrestling heels who had been booked as unstoppable monsters, using a format which became near-routine: He delivered steady offense, but eventually lose momentum, seemingly nearing defeat. After being hit with his opponent's finishing move, he got a sudden second wind, fighting back while "feeding" off the energy of the audience, becoming impervious.